



Services
Visual Identity,
Illustration


Category
Arts & Culture
MoodSet Studio




















MoodSet Studio is a children photography and videography studio. They needed help with a visual identity that best represented their playful approach. I decided to fully embrace the childlike perspective designing it like a free playbook to play around with. After illustrating the logo i extracted some of it's elements and created new ones making a collection of graphic elements that when used in combination with imagery turn into a visual identity that is like a fun puzzle with little to no guidelines.